All of the above experts agree that there is only one way to ensure a quick sale on your property and that is to price it correctly and realistically from the get-go.

“In current market conditions, astute buyers do not pay a premium for property. They do their homework, look at all of the available stock and often play a waiting game where they wait for a property price to drop before making a reasonable offer. Overpricing a property and adopting a strategy of ‘dropping the price at a later stage’ however is not the way to ensure a quick sale because quick sales only happen when well-priced and well-presented properties come onto the market that buyers are active in.

In order for sellers to price their property correctly they need to appoint an experienced, proven, real estate professional who can provide a track record that speaks for itself. The professional should be able to show a comprehensive comparative market analysis, establishing market value by showing what similarly situated homes have sold for recently in the area and it is best to avoid discount agencies and gimmicks playing on consumer’s financial fears and inexperience. Sellers absolutely have to put themselves in the shoes of prospective buyers and this means revisiting asking prices, especially if a property has been on the market for a while. Marketing a property for too long may cause purchasers to lose interest or even convince them that the property has some serious flaws or irreparable problems and this could then eventually result in it being sold at a price far below the market value. The RE King experts conclude that in the current market you should always be able to justify the price you are asking for a property.