When selling a property, some owners will seek out the services of multiple agents. This process is often exhausting and achieves a less than desirable result. A quick sale becomes the focus A quick sale at the best price is the desired outcome when selling your property.
While a multi-agent agreement can lead to a speedy sale, it’s often not with the hoped price tag. Unfortunately, when using multiple agents, a quick sale takes priority over a good price. The agent’s priority becomes selling the house – at any price. How can you achieve the highest price for your property when the agents enlisted are willing to sell it at any price just to make a sale? Creates competition between agents not buyers Listing with multiple agents turns a property sale into a race to the finish line. Some agents will become desperate to seal the deal, promising potential buyers that they can offer them the best price. While this might benefit potential buyers, it certainly won’t benefit you as the seller.
Having multiple agents also makes it hard for the sales agents to create competition between buyers. Receiving offers from various agents makes it near impossible for competition between buyers to achieve the highest price.
This often leads to the seller accepting a lower price, with agents competing against each other for a sale. No one is responsible for your property A key issue with having multiple agents is that not one person is a port of call for your property. This becomes an issue because no agent is responsible, nor proactive with keeping you updated. Aside from becoming frustrated with having to chase your agents for updates, you will also miss out on receiving vital information. As with all things, knowledge is power – if you lack knowledge of the market place, you lack the ability to make good decisions based on good information. Digital footprint Multiple agents lead to multiple ads being posted. While maximum exposure for your property may sound like a great idea, it is important to consider the digital footprint this will leave. When buyers browse platforms such as Domain and realestate.com.au, they take notice if the same property has been listed multiple times by multiple agents. Often agents use different methods of sale and different prices for the same property. Not only can this create confusion amongst buyers, it is also considered a desperate bid to sell, often leading to a lower price.


