Seller maintains negotiation advantage with realistic pricing Initial marketing time is crucial Improve marketability of property by pricing right Choose agent on competence – not on “promised” price

Avoid over exposure by pricing realistically One chance to make “first impression” on Buyer Price is the most important negotiation factor to the Buyer Price creates interest Don’t eliminate Buyers by out-pricing them Interest sells houses – not time Buyers buy by comparison and elimination Buyers compare price and value for money Combine realistic asking price with initial surge of interest Price compensates for property’s shortfalls or inadequacies